There has been a great proliferation of women’s watches on the scene, as so many watch brands recognize that women care what’s under the hood of watches almost as much as men do. Additionally, women want versatility and functionality, as much as they want style and fashion. As such, ladies’ watches are being introduced in all sorts of realms perfect for today’s multi-tasking woman.

Easily the most versatile timepiece is a two-tone bracelet or strap watch. Having a two-tone timepiece — one that combines steel with either rose gold or yellow gold highlights — is a great solution to accessorizing. Even though it is perfectly acceptable to wear any color gold with steel, some women feel they need to remain tonal in their jewelry and watch outfitting each day. A two-tone timepiece allows for that great mix-and-match approach.


Today’s trend of adding bracelets as accent statements worn with a watch is also a great eye-catcher. At work, wear the watch; for evening, throw on a few bangles and you are ready to sparkle. Additionally, two-tone watches with diamonds as accents flow beautifully from day to night, from office to evening out.

Cartier has long been catering to women and continues to do so in style. The new Tank Francaise in steel and 18-karat rose gold, with diamonds, just launched a couple of months ago and is already a hit. In the new version of the iconic Tank Francaise, Cartier has added 11 diamond markers to the new two-tone version to deliver elegance and to further underscore the shape of the watch. The steel bracelet alternates satin-brushed and polished links.

Similarly, the TAG Heuer Lady Link watch is a superb example of a brand that understands women. In fact, TAG Heuer has the lovely and glamorous actress Cameron Diaz on board as a brand ambassador. She wears the Link watch, which offers a hint of sporty chic blended with ultra feminine lines. Depending on the model, this watch can be worn day, night and weekend. TAG Heuer pays close attention to every detail in its watches from dials, to markers, hands and bracelets.


In its Link with diamond bezel, the newest pieces offer polished crowns, polished hour and minute hands, luminescent markers or diamond markers and a superb guilloche dial or a mother-of-pearl dial with date aperture at 6:00. The watch is powered by a Swiss quartz movement that offers excellent resistant to shocks and magnetic fields.

According to Cameron Diaz, the much-loved bi-coastal actress who starred in such films as There’s Something About Mary and Being John Malkovich, among others, is a staunch supporter of women’s rights and says she respects TAG Heuer for supporting her causes. Among them: the United Nations’ organization, UN Women.

Interestingly, while Diaz is a brand ambassador for TAG Heuer, she admits that the very first watch she ever bought for herself — long before this relationship — was a TAG Heuer dive watch, when she had just become scuba-dive certified at the age of 18 and was going on her first dive trip. She says she still wears that watch sometimes, along with a few other TAG Heuer models.


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